Ready for it, the Weather. Yes that’s right, the current conditions and five day forecast to be exact.
As a user value item, the Weather is the most requested feature/function in public and private side Digital Signage systems. News and other events fall in behind, but we seem to have a specific need to watch weather on digital displays even when there is a window nearby!
I have personally watched a gentleman stand and stare at the five day forecast for an extended period. I think he was waiting for it to change. I didn’t have the heart to tell him it would be a while.
TIP: Give Back! Give the viewers something for their effort. User value items like weather and news give the users an incentive to view your messages.