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The most popular Digital Signage feature ever is . . . ?

Posted On May 25th, 2017 By lbucklin

Ready for it, the Weather.  Yes that’s right, the current conditions and five day forecast to be exact.

As a user value item, the Weather is the most requested feature/function in public and private side Digital Signage systems. News and other events fall in behind, but we seem to have a specific need to watch weather on digital displays even when there is a window nearby!

I have personally watched a gentleman stand and stare at the five day forecast for an extended period. I think he was waiting for it to change.  I didn’t have the heart to tell him it would be a while.

TIP:  Give Back!  Give the viewers something for their effort. User value items like weather and news give the users an incentive to view your messages.

Digital Signage Weather

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