A Practical Guide to Enterprise Digital Signage
Digital signage gives organizations a centralized way to deliver timely, targeted communications across screens, locations, and audiences.
From employee communications and safety messaging to dashboards, wayfinding, and real-time business data, enterprise digital signage turns screens into connected communication channels.
What Is Digital Signage?
Digital signage uses digital displays and other endpoints to deliver centrally managed content to employees, visitors, customers, and other audiences.
Unlike printed signs or manually updated displays, digital signage allows organizations to create, schedule, target, and update communications across an entire network from a central platform.
What Makes Up a Digital Signage System?
A successful digital signage network brings together three core components.
Digital Signage Software
The content management system controls what appears across your network. Teams can create, schedule, approve, publish, and manage communications across individual screens or thousands of endpoints.
Digital Signage Hardware
Displays, media players, mounts, touchscreens, kiosks, and network infrastructure provide the physical foundation for your digital signage environment.
Digital Signage Content
Announcements, dashboards, videos, templates, alerts, data, and interactive experiences turn the technology into a useful communication channel.
What Can Digital Signage Do?
Employee Communications
Reach employees with company news, leadership messages, HR communications, recognition, and targeted announcements.
Operational Visibility
Display KPIs, dashboards, production metrics, schedules, and other business information where teams can act on it.
Safety & Emergency Messaging
Communicate safety reminders, emergency notifications, compliance information, weather alerts, and other critical messages.
Multi-Location Communications
Centrally manage messaging across multiple facilities while giving locations appropriate control over local content.
Wayfinding & Visitor Communications
Help employees and visitors navigate facilities with digital directories, interactive kiosks, welcome screens, and wayfinding.
Business Data & Integrations
Connect digital signage with dashboards, Microsoft 365, databases, ERP, MES, and other business systems to keep information current.
What Should You Consider Before Choosing Digital Signage?
The right digital signage strategy depends on more than software and displays.
Before deploying, consider:
- Who needs to receive your communications?
- Where will displays and other endpoints be located?
- Who will create, approve, and manage content?
- What business systems or data need to connect?
- What IT, security, or infrastructure requirements apply?
- Who will manage the network after launch?
- How might the program expand over time?
Planning these decisions together can help reduce complexity and avoid costly changes later.
If you are launching digital signage for the first time, replacing an existing platform, or expanding across multiple locations, ConnectedSign can help you evaluate your requirements before you invest.
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Digital Signage Is More Than Software
A successful digital signage program may require strategy, software, hardware, integrations, content, implementation, training, and ongoing support.
ConnectedSign can support as much or as little of that process as your organization needs.
Consulting
Define requirements, evaluate technology, and develop the right digital signage strategy.
Implementation
Configure, integrate, test, and deploy your digital signage environment.
Managed Services
Extend your team with ongoing content, device management, monitoring, optimization, and support.
Most software hands you a login. We hand you a team.
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Frequently Asked Questions
Enterprise digital signage is a centralized system for managing digital communications across multiple displays, locations, users, and audiences.
Ready to Put Digital Signage to Work?
Whether you are planning your first network, replacing an existing platform, or expanding an enterprise deployment, ConnectedSign can help you build a solution around your organization, systems, and communication goals.