Digital Signage 101
A Practical Guide to Enterprise Digital Signage
Digital signage gives organizations a centralized way to deliver timely, targeted communications across screens, locations, and audiences.
From employee communications and safety messaging to dashboards, wayfinding, and real-time business data, enterprise digital signage turns screens into connected communication channels.
What Is Digital Signage?
Digital signage uses digital displays and other endpoints to deliver centrally managed content to employees, visitors, customers, and other audiences.
Unlike printed signs or manually updated displays, digital signage allows organizations to create, schedule, target, and update communications across an entire network from a central platform.
What Makes Up a Digital Signage System?
A successful digital signage network brings together three core components.
Digital Signage Software
The content management system controls what appears across your network. Teams can create, schedule, approve, publish, and manage communications across individual screens or thousands of endpoints.
Digital Signage Hardware
Displays, media players, mounts, touchscreens, kiosks, and network infrastructure provide the physical foundation for your digital signage environment.
Digital Signage Content
Announcements, dashboards, videos, templates, alerts, data, and interactive experiences turn the technology into a communication channel people actually use.
What Can Digital Signage Do?
Employee Communications
Reach employees with company news, leadership messages, HR communications, recognition, and targeted announcements.
Operational Visibility
Display KPIs, dashboards, production metrics, schedules, and other business information where teams can act on it.
Safety & Emergency Messaging
Communicate safety reminders, emergency notifications, compliance information, weather alerts, and other critical messages.
Multi-Location Communications
Centrally manage messaging across multiple facilities while allowing appropriate control over local content.
Wayfinding & Visitor Communications
Help employees and visitors navigate facilities with digital directories, interactive kiosks, welcome screens, and wayfinding.
Business Data & Integrations
Connect digital signage with Power BI, Microsoft 365, databases, ERP, MES, and other business systems to automate communications.
Planning A Digital Signage Deployment?
Successful digital signage requires more than selecting software and displays. Organizations need to consider audiences, locations, content ownership, integrations, security, infrastructure, and plans for future growth.
If you're planning your first deployment, replacing an existing platform, or scaling across multiple locations, ConnectedSign's Digital Signage Consulting Services can help you assess requirements and develop the right strategy before you invest.
Support Across the Digital Signage Lifecycle
Consulting
Define requirements, evaluate technology, and develop the right digital signage strategy.
Implementation
Configure, integrate, test, and deploy your digital signage environment correctly.
Managed Services
Extend your team with ongoing management, monitoring, content operations, and support.
Frequently Asked Questions
Enterprise digital signage is a centralized platform that manages digital communications across multiple displays, locations, and audiences.