The single biggest content mistake is asking the displays to do too much. Put simply, most displays are way over populated with data and the data isn’t scheduled well.
Whether it’s a retail deployment or a corporate communications system, too much small text and too many zones are the enemy of clear communications. This is especially true when creating business intelligence dashboards.
Many content managers do not take advantage a displays ability to completely change its layout by switching templates. Content Managers often try to fit too much content onto a single screen. That being said, you also want to avoid changing templates too frequently for no reason. A good instructional designer looks at the attributes of information and can then compartmentalize it accordingly.
For example: Urgent information has both the attributes of impacting everyone as well as having a time component. Important information impacts everyone, but does not have a critical time component.
Today’s digital signage software makes it easy to do all this. Managers just need to apply a few basic guidelines.
TIP: Examine your information!
Inventory your information and then prioritize it. Put it on paper and make sure it makes sense to others.
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