There should be a process in place within your organization by which content is conceived, created and approved. If this was printed material, there would already be a process in place. Just because it’s digital doesn’t mean you don’t need to have a procedure to follow.
If there is a well though out plan to flow fresh content on a regular basis, your displays will be better received by viewers. Onlookers would not be bored with stale content and that means a far better Digital Signage effort!
A good content process will include a schedule that has dates for content to be changed and refreshed. Some organizations make updates daily or weekly, but we recommend updates at least once a month for major images and backgrounds. In some deployments, it may be useful to rework screen layouts to challenge the viewer a bit.
TIP: Plan It!
Create a written process that details the when, who and how of generating fresh content for your digital signage.
For more information on Content Creation, Click Here.