We can define multiple screen layouts consisting of various sized areas on the screen and play content in them, but is that the best use of our system? Should we use zones just because we can and because it looks cool?
Too often screens are split into too many small zones and are way too busy for the viewing area they serve. If a user has to stand close and study the screen because you’re running seven zones on a thirty-two inch display, you have probably overshot your intended purpose.
TEST: Does the information you are displaying need to be persistent or anchored? Content like “Today’s Specials” would be good information to stay consistent while other content changed around it. If you do have the need to zone, then consider using multiple templates that change from one to another with fewer zones instead of cramming it all into a single screen thus defeating the communication mission in the first place!
TIP: Practice Safe Zoning!
Use the power of the content management tools to create a comfortable layout(s).
For more information on how to appropriately use zones, Click Here.