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The most popular Digital Signage feature ever is…?

Posted On April 22nd, 2010 By lbucklin

Ready for it,    The Weather.  Yes that’s right, the Current Conditions and Five Day Forecast to be exact.

As a user value item, the Weather is the most requested feature/function in public and private side Digital Signage systems.  News and other events fall in behind, but we seem to have a specific need to watch weather on digital displays even when there is a window nearby!

I have personally watched a gentleman stand and stare at the five day forecast for an extended period.  I think he was waiting for it to change.  I didn’t have the heart to tell him it would be a while.

TIP:   Give Back!
Give the viewers something for their effort.  User value items like weather and news give the users an incentive to view your messages.

For more information on Weather content, Click Here.

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