#3 – Content Development
Content is the key to the success of a DOOH network. It alone is tasked with meeting the objectives of the system. For example, a retail venue might design their content to engage viewers while promoting brands sold by the store. A university may create content that informs students, staff, and visitors regarding on-campus events. Health care facilities might develop content that educates patients and their families about conditions and therapies.
Content creation can be handled in-house, or outsourced to a third-party. Third parties might include ad agencies that develop custom clips, and content aggregators that pipe video streams across the internet. The type of content created – advertisements, educational segments, informational clips – are dictated by the goals of your network.
#4 – Installation And Support
Installation is typically handled by a contractor. The various hardware and software, as well as the connectivity of the system, must be carefully managed to ensure each piece works seamlessly with the others. The screens, mounts, and stands must be installed professionally to avoid instability. Sufficient electricity must be available to power the individual pieces. If outlets are not located near the hardware, the installation team may need to install them and reroute the venue’s wiring.
After the digital signage network has been installed, ongoing support and maintenance are necessary. Many sellers offer a support agreement with their systems. When problems surface, whether related to the screens, media players, or scheduling software, support personnel can be called to resolve them.
#5 – Environment Design
This area is related to installation, but is normally handled by a different contractor or team. It involves the placement of the screens, including their locations, height, and tilt in relation to the ground. Lighting is also considered, taking into account light available inside the venue and light filtering in through doors and windows. The people who address environment design may also work with the venue owner to plan for screens that may be added to the network in the future.
Although digital signage seems simple, it relies on a seamless integration of several technologies and disciplines. Most of them can be outsourced to third-party vendors in order to streamline your network’s installation and ongoing operation.
Follow the link below for the first and second essentials.