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Simple Concepts of Digital Signage: A Basic Guide

Posted On October 27th, 2016 By Nicole Vidana

What exactly is Digital Signage?

Why do you need Digital Signage?

What’s the difference between software/hardware and how do they connect?

What type of content should be displayed?

Who is going to be looking at the displays?

The world moves incredibly fast these days. Now known as the Information Age, many things we do today are changing at a rapid rate, especially the way we communicate. With the information we receive, we want it to be more, we want it to be pretty, and we want it now.

This is where Digital Signage comes into play. Digital Signage is a specialized form of communication in which multimedia content is displayed in a public venue for informational or advertising purposes. Digital Signage provides a flexible, attention-grabbing, real-time communication platform and whether it be workforce or customer communications, or performance management, it is an effective way to get a specific message to your audience.

For some, when thinking about digital signage, the hardware only comes to mind, considering that is what everyone sees. However, it is the software that drives the digital signage system. Think of this as the brain center. The content management software communicates with a content player, or interpreter of the software, allowing the hardware to function.

Being the most important part of your project, the content strategy goal should be to reach your targeted audience and help you use your digital sign to its full potential. Content can be static or dynamic and consist of live data pulled from different sources, RSS feeds, weather, interactivity, wayfinding, advertising and promotional materials, emergency notices. When it comes to digital signage, the world is your oyster and the possibilities are endless.

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