When starting to design digital signage or content from scratch, it helps to keep these simple ideas in mind…
- 1.) Start with an awesome color palette! If you’re not working off of a pre-determined color palette, go out and find a color palette of your own. There are lots of tools out there such as Adobe Color Chooser, Coolors, and ColourLovers.
- 2.) Keep fonts simple. Limit how many fonts you use to 1, 2 or at maximum 3. Choosing a basic font and pairing it with a script font will help keep styles consistent throughout your design. Too many fonts can start to create a visually “messy” look.
- 3.) Reference inspiration: Keep a reference file on hand of designs you like that could visually inspire your work. Sites like Pinterest, Dribbble.com, and Niice.co gather tons of visually stimulating designs and inspiration.
- 4.) Leave blank space: Learning to leave blank space is necessary for eyes to “rest” within a design…if you try to overload the space with information, viewers will most likely walk away with an overloaded head full of information. Less is more.
- 5.) Keep everything in line: Use grid lines to line up your information – and keep consistent formatting across a platform – if you’re going to align text to the left, keep it that way throughout your signage.
- 6.) Have fun!