Reading Area Community College
Connecting Campus Communications and Student Engagement
Challenge
Reading Area Community College serves students through associate degree programs, certificates, career-focused training, workforce development, and other educational opportunities.
With activity taking place across multiple campus buildings, RACC wanted to improve how it shared timely information with the campus community.
The college needed a solution that could:
- Extend communications across campus
- Promote important deadlines and upcoming events
- Share information in a more visual and engaging format
- Support stronger student engagement
- Give staff flexibility over the types of content displayed
Solution
RACC partnered with ConnectedSign to deploy digital signage displays throughout several campus buildings, including the Schmidt Training and Technology Center and the Miller Center for the Arts.
Using ConnectedSign, the college can manage and display a variety of campus content, including:
- Important announcements and deadlines
- Campus and community events
- Schedules
- Menus
- Photos and graphics
- Video content
- RSS feeds
- Weather information
The displays provide RACC with a dynamic communication channel that complements its other methods of reaching students, faculty, and staff.
Results
Digital signage gave RACC greater flexibility in how information could be presented throughout the campus.
Instead of relying only on traditional communication channels, the college could use highly visible screens to keep students informed about deadlines, events, programs, and other campus activities.
The platform also created opportunities for RACC to make communications more student-focused by incorporating video interviews, artwork, and other student-produced content.
As Alison Wenger, Electronic Media and Marketing Specialist at Reading Area Community College, explained:
“The monitors give us a dynamic way to communicate with our students. We have versatility to share information like important deadlines, upcoming campus events and video interviews.”
RACC also began exploring additional ways to use student-created content to increase participation and engagement across campus.
A More Connected Campus
By bringing digital signage into key campus locations, Reading Area Community College created a more flexible way to keep its community informed while expanding opportunities for student engagement.
ConnectedSign gives educational institutions a centralized platform for delivering timely, relevant communications to the audiences who need them.