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Reading Area Community College

Connecting a Campus and Students

Challenge

Reading Area Community College (RACC), located in Reading, PA, is an accredited, comprehensive, open- enrollment education institution that provides associate degrees, certificates, diploma programs, career-focused training, transitional coursework, skills training for business and industry, and more. RACC was interested in deploying a network of interconnected electronic signs to communicate messages and events across campus. In addition to increasing the reach of their communications, they wanted to find a solution to help them increase their student body engagement.

Solution

RACC decided to contract with ConnectedSign to accomplish the project. ConnectedSign installed monitors in several of the college’s campus buildings, including the Schmidt Training and Technology Center and the Miller Center for the Arts. The digital signage software provided by ConnectedSign gives the college the ability to display messages, schedules, menus, school and community images, RSS feeds and weather. The monitors are one of the newest tools RACC is using to enhance communication with students, faculty, and staff.

Results

Alison Wenger, the Electronic Media and Marketing Specialist at Reading Area Community College, commented on the implementation, and had nothing but positive things to say about the endeavor. “The monitors give us a dynamic way to communicate with our students. We have versatility to share information like important deadlines, upcoming campus events and video interviews." She also mentioned ideas for the future that involved the students themselves creating content that would hopefully drive their involvement. “We’re also exploring ways to increase student engagement by displaying artwork and other student-produced pieces.” The college plans on involving their student audience in the content creation process, ensuring their young viewers will remain interested and engaged.