Carolina West Wireless Interactive Retail Kiosk
Helping wireless customers explore devices, compare options, and make more informed purchasing decisions.
Challenge
Carolina West Wireless wanted to improve the in-store customer experience by giving shoppers an easy way to explore phones, tablets, wireless devices, and service options.
The interactive experience needed to serve two purposes: help customers independently research products while sales associates were assisting others, and give employees a tool they could use during customer conversations.
Most importantly, the interface needed to be simple, intuitive, and easy to navigate.
Solution
ConnectedSign developed an interactive touchscreen experience that organized wireless products by device type, brand, and other categories, allowing customers to quickly navigate to detailed product information.
A three-column comparison feature made it possible to evaluate multiple devices side by side, helping customers better understand their options before making a purchase decision.
The solution also incorporated live data and gave Carolina West Wireless the ability to update product information, advertisements, videos, and promotional content as offerings changed.
Digital signage content could additionally display information such as local events, weather, promotions, and video content throughout the retail environment.
Results
Carolina West Wireless gained an interactive sales and customer-service tool that made product information easier to access throughout its retail locations.
Customers could independently research and compare devices while waiting for assistance, while sales associates could use the same experience to guide conversations and help shoppers evaluate their options.
The flexible content platform also gave the Carolina West Wireless team an easier way to keep product information and promotional content current.
Create a Better Interactive Customer Experience
Give customers the information they need while providing your team with interactive tools that support sales, service, and engagement.
