Our last tip was about the Weather content features and how important they are to generating viewership. This week it’s the TIME!
Viewers understand that a digital medium is different that print. They expect to look and see certain items on Digital Signage. Time is an overlooked feature that many viewers expect to see.
In one deployment users asked that Time be added to the content of their Digital Lobby Sign even though it was hanging on the wall next to a large analog clock! I think maybe they didn’t trust the analog version.
TIP: Add the time in a prominent area and maybe date too if the design allows.
For more information on Time content, Click Here.