Connectedsign Digital Signage White Paper

Speedy Signage
Connectedsign, LLC

There is much talk today about the benefits of Digital Signage and all it can do.  Time-based changes, multiple zones and varying content types are the most often quoted features. 

However, these are just features and naming them doesn’t really begin to explain the benefits of their use.  One of the largest benefits of Digital Signage systems is the ability to effect rapid changes of content according to circumstances.

For example: in a corporate communications deployment, an employee that was recognized at an award ceremony the night before could have their picture and announcement on the company system the next day.  No waiting for the monthly employee newsletter.  An outdoor radio station advertisement has a block displaying the “now playing” artist and song title.  Actually causing viewers driving by to switch to the station just to see if it that song was really on right now.

The content change can be triggered by current events such as weather or inventory levels and even real-time database changes.  Because we have never had a broad-reaching tool like Digital Signage available, businesses and organizations are not used to thinking about the possible effects of the immediate content change.

Digital Signage systems can be very, very valuable, but you might have to do some serious examination of your business process to get the most out of your system.

By Loren Bucklin
President

Connectedsign, LLC
lbucklin@connectedsign.com
www.connectedsign.com
866-833-2723

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