What Is Narrowcasting?
What Is Narrowcasting Advertising?
Narrowcasting is an industry term that stands for digital signage. Narrowcasting in public places is a growing trend in advertising. The concept means delivering highly targeted and customized messages to audiences in public locations at scheduled times. Usually, this is accomplished with a networked multimedia system allowing rapid production, customization, distribution, and playback to multiple locations on display devices such as televisions, plasma display panels, and liquid crystal displays (indoors or outdoors). The advantages of narrowcasting over traditional media include lower production costs, greater flexibility, and more attention-grabbing visuals.
What Is Narrowcasting Software?
Narrowcasting software is simply digital signage software. With Digital signage software you can manage digital signage content such as ads and emergency alerts.
What Are Narrowcasting Players?
Narrowcasting players are simply digital signage players which are a setup consisting of a PC and monitor LCD or Plasma. The PC feeds content that it receives from the administrator and feeds it to the display monitor.
What Are Narrowcasting Networks?
Narrowcasting networks are a new type of digital media designed to reach targeted portions of the public. They employ selective broadcasts of media-rich content to a variety of types of "receivers". These receivers are typically some form of television, computer monitor, or flat screen display such as plasma display panels (PDPs) or liquid crystal displays (LCDs) with a multimedia player attached. They emulate the appearance of signs, billboards, and kiosks, located in prime locations for exposure to your desired demographics. These players can then be selectively updated with scheduled, rapidly produced, and rapidly adapted programming. Narrowcasting networks may display targeted messaging to bus terminals, retail outlets, sports arenas, theaters, outdoor billboards, office buildings, and other public venues. More narrowcast networks are springing up around the world as the cost of deployment decreases, and the ease of maintenance increases.
Connectedsign Digital Signage Software
Comprehensive Feature Set
• Template creation tool to create Zones and screen layouts
• Scheduling
• Emergency messaging (trigger from a cell phone)
• Interactivity and Touch screen support
• Advertising sales management including ad tracking and billing
• Playback reporting
• Multi-User security
• Real-time preview (you have to see this!)
• Import/Export
• Variable timeline
• RS-232 control of displays
• H.264 support
• Live TV support
• WYSIWYG data integration
• Built in weather
• Enterprise content distribution server
• Variable transparency for content/template regions
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