Some hospitals and clinics receive a tremendous number of patients. It is not uncommon for patients to wait for an hour or longer just to register. Unfortunately, this delays them from receiving medical attention. Moreover, many visitors have questions about the registration process, requiring the attention of the facility’s staff, and further delaying others. Hospital [...]
For Digital Signage to be truly useful and attention-getting, it needs to be fed fresh content. As viewers, we will tune out displays that are not updated with some regularity. Even the most creative and clever content will become boring after a short time. Think about those real funny advertisements you occasionally see on Broadcast [...]
Our last tip was about the Weather content features and how important they are to generating viewership. This time it’s the TIME! Viewers understand that a digital medium is different than print. They expect to look and see certain items on Digital Signage. Time is an overlooked feature that many viewers expect to see. In [...]