Digi-Know?™

Departmental Versus Campus-Wide Management A digital signage network can be managed at the department level or at a higher, campus-wide level. Ideally, schools will deploy the architecture in a way that lets them leverage the advantages of both approaches. At the department level, content can be created, managed, and broadcast across screens located in specific [...]

    The answer depends on how you define success in the context of your DOOH network. If success is defined as lifting sales of a particular product within a given retail venue, store receipts will reveal whether you’re hitting your target. If you’re measuring effectiveness based on the number of responses you receive to [...]

Last week, tampered electronic signs warning motorists to “Be alert for Tanks”, “Watch for Hunters”, and to beware of “Zombies Ahead” were spotted on Highway 160 near the York-Lancaster county lines.  The signs are typically used to alert drivers of traffic changes, construction projects, and other cautionary advice but somehow (still unknown) the signs were [...]

Tired content is the indicator that an intervention is in order. Most deployments start out simple and then fail

So we know we can define multiple screen layouts consisting of various sized areas on the screen and play content in them, but is that the best use of our system?  Should we use zones just because we can and it looks cool? Too often screens are split into many small zones and are just [...]

Most Digital Signage Software has many little used features.  During initial training a user will adopt the methods that are easiest or most understandable and then stick with those methods from then on. One example of an underused feature is the validity, “good until” or “expire when” settings on a piece of media.  All the [...]