Digi-Know?™

Departmental Versus Campus-Wide Management A digital signage network can be managed at the department level or at a higher, campus-wide level. Ideally, schools will deploy the architecture in a way that lets them leverage the advantages of both approaches. At the department level, content can be created, managed, and broadcast across screens located in specific [...]

    The answer depends on how you define success in the context of your DOOH network. If success is defined as lifting sales of a particular product within a given retail venue, store receipts will reveal whether you’re hitting your target. If you’re measuring effectiveness based on the number of responses you receive to [...]

  Employee Benefits News recently released an article about using plain language in employee communications regarding benefits.  Although the article was focused on employee benefits communications, I found that many of the tips listed can also be used when considering workplace Digital Signage.  To put it simply, plain language should be used in all forms [...]

The Advantage of Campus Digital Signage During Graduation Ceremonies May brings many things – flowers, spring showers, and…graduates!  In the next few weeks, students across the world will be donning their cap and gown, walking down the aisle, and receiving that long-awaited degree. From what I can remember, graduation week is a hectic time.  Seniors [...]

Gyms are packed full at multiple hours of the day, with most people facing in one general direction, remaining in place for approximately 45 minutes, and hoping to be distracted by anything other than the task at hand.  It seems to me that Digital Signage couldn’t ask for a better audience. Health Clubs and Fitness [...]

Earlier we mentioned reducing your carbon footprint…but you might be asking “What is a carbon footprint?” A carbon footprint is a measure of the impact our activities have on the environment, and in particular climate change.  It relates to the amount of greenhouse gases produced in our day-to-day lives through burning fossil fuels for electricity, [...]