To the end user – the person viewing the screen – a digital signage system may seem simple. After all, sending a video feed from a server to a screen can be done at home. Doing so in a retail venue, hospital, or corporate office should be just as easy. But underneath the surface, there [...]
In continuance of an earlier blog submission about club signage, this blurb addresses another segment of the entertainment industry; casinos. High-rollers and slot machine-pullers spend hours upon hours in casinos dripping in lights. One of the many elements that adds to the glowing light of a casino is Digital Signage. Screens pile up in casinos [...]
As Digital Signage becomes more mainstream, we are challenged to create a visual environment that accomplishes the intended mission of the project. Plopping screens on the wall is fine for many basic projects, but if you want to make a bigger splash, you need to get outside the box a little bit. Today with little [...]
A DOOH deployment is usually more complex than it seems. Venue owners are often under the impression that launching a network is as simple as installing the mounts and screens, and coordinating the media players. Even with smaller digital signage projects – for example, those with less than 50 screens in a single location – the logistics of a deployment are complicated. Without sufficient planning, mistakes occur that can quickly erect roadblocks to a seamless launch.