Digi-Know?™

Many opponents of the software-as-a-service model claim that accessing applications from a third-party source limits the extent to which a network can expand. They fear that once a system has been installed, adding additional screens – each of which may be tasked to display different content loops – is difficult. In reality, this is untrue. [...]

Although prices for a DOOH system have plummeted over the years, it is still a large investment. This is especially the case with public organizations that lack funds. The goal is to find a way to introduce out-of-home media into the PTV without causing a price hike for the venue’s customers (i.e. passengers).  One option [...]

In continuance of Public Transportation Venues Digitized Public transportation venues (PTVs) have long relied on advertising to bolster revenue. Traditionally, the ads have been displayed on printed posters, banners, and signs of various sizes. They can still be found throughout the PTVs – namely, near the boarding platforms as well as inside the buses and [...]

To understand how the host venue’s staff influences the success of a DOOH system, it’s important to be familiar with the challenges that confront it. First, the screens must be placed in suitable locations, such as near key products and assortments. Second, the content displayed on the screens should be relevant to the items on [...]

It wasn’t long ago that Digital Signage was still considered little more than a novelty. The screens could be found in a few retail venues, but most businesses were hesitant to invest in the technology. Today, of course, DOOH platforms are present in a variety of markets. They can be found in hospitals, hotels, university [...]

In this article, we’ll explore your signage content through the lens of reality television – specifically, the popular show Survivor. As one of the longest-running shows of its kind, the formula driving each season has become the blueprint for many similar shows. I’ll describe how your DOOH clips can incorporate some of the same features to grab and hold your viewers’ attention.