The answer depends on how you define success in the context of your DOOH network. If success is defined as lifting sales of a particular product within a given retail venue, store receipts will reveal whether you’re hitting your target. If you’re measuring effectiveness based on the number of responses you receive to [...]
The Advantage of Campus Digital Signage During Graduation Ceremonies May brings many things – flowers, spring showers, and…graduates! In the next few weeks, students across the world will be donning their cap and gown, walking down the aisle, and receiving that long-awaited degree. From what I can remember, graduation week is a hectic time. Seniors [...]
Categories: Best Practices, Content for Digital Signage
Gyms are packed full at multiple hours of the day, with most people facing in one general direction, remaining in place for approximately 45 minutes, and hoping to be distracted by anything other than the task at hand. It seems to me that Digital Signage couldn’t ask for a better audience. Health Clubs and Fitness [...]
Categories: Content for Digital Signage, Digital Signage Deployment
This is not the first time we discussed cleaning out your Digital Signage Content Library, but let’s consider it from another angle. It’s unavoidable, information will become outdated and stale over time. But rather than feeling guilty over the bags of garbage, pat yourself on the back and enjoy a clear conscious as you click [...]
Katie Yanchuk 
Loren Bucklin 
Genna Burton 
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Zach Kolodziejski