Digi-Know?™

Some hospitals and clinics receive a tremendous number of patients. It is not uncommon for patients to wait for an hour or longer just to register. Unfortunately, this delays them from receiving medical attention. Moreover, many visitors have questions about the registration process, requiring the attention of the facility’s staff, and further delaying others. Hospital [...]

A growing number of school administrators are beginning to realize that DOOH offers unique advantages over traditional print collateral. It’s more engaging; it provides a potential revenue source; it also provides a platform through which to deliver timely – and at times, emergency – information to students, faculty, and visitors. The process for deploying a [...]

Departmental Versus Campus-Wide Management A digital signage network can be managed at the department level or at a higher, campus-wide level. Ideally, schools will deploy the architecture in a way that lets them leverage the advantages of both approaches. At the department level, content can be created, managed, and broadcast across screens located in specific [...]

During the deployment of your digital signage network, you’ll need to plan for content creation and ongoing management of the platform. Many network owners and operators postpone these decisions until their launch. The result? Blank screens devoid of content and an unprepared project team. Content can be created in-house or outsourced to a third party, [...]

    The answer depends on how you define success in the context of your DOOH network. If success is defined as lifting sales of a particular product within a given retail venue, store receipts will reveal whether you’re hitting your target. If you’re measuring effectiveness based on the number of responses you receive to [...]

#1. Tourists need directions. Constantly. An interactive digital way finding system is an advanced and efficient tool when it comes to guiding guests.  The flexibility of digital signage means that information can be changed quickly and easily, and directions can even be altered for specific events.  Signage can also assist in answering frequently asked questions, [...]

Businesses all over the country are displaying CNN and Seinfeld reruns on their lobby signage, as customers sit and sip on coffee while their oil is being changed. But consider this: How effective is your Digital Signage if your audience is concentrating on a television program? Digital signage displays information to viewers in hopes that [...]

Last week, tampered electronic signs warning motorists to “Be alert for Tanks”, “Watch for Hunters”, and to beware of “Zombies Ahead” were spotted on Highway 160 near the York-Lancaster county lines.  The signs are typically used to alert drivers of traffic changes, construction projects, and other cautionary advice but somehow (still unknown) the signs were [...]

The switch from print to digital is happening all around us – from news distribution services, photographers, and book publishers – the long predicted flip is on the minds of many.  For many companies this type of cross-over may not be quite as critical for success as others, but the option to change from print [...]

Here is our “D’oh! – DOOH” pick for today. I could go on and on with a callously harsh critique of this screen, hardware, software, location, and so on and so forth. But I think that educating the masses as to why this is such a sour piece of digital signage is the more important [...]