Digi-Know?™

#3 – Content Development Content is the key to the success of a DOOH network. It alone is tasked with meeting the objectives of the system. For example, a retail venue might design their content to engage viewers while promoting brands sold by the store. A university may create content that informs students, staff, and [...]

To the end user – the person viewing the screen – a digital signage system may seem simple. After all, sending a video feed from a server to a screen can be done at home. Doing so in a retail venue, hospital, or corporate office should be just as easy. But underneath the surface, there [...]

Digital Signage has limitless applications but one of them stands out in particular-the college campus. College campuses are perfect candidates for a signage network. Most campuses aim to keep technology current to pull in potential students and beat out rival schools. We can’t think of a better bragging right than a campus which is digitally [...]

One of the main challenges hospitals and clinics confront on a regular basis is the demand placed on their emergency wards. When people experience unfamiliar pains, or are otherwise concerned about their immediate health, they visit the emergency departments of the hospitals nearest to them. This can present a problem if those who require prompt [...]

On rare occasions, hospitals may have reason to inform their staff and visitors regarding an emergency. For example, a bacterial outbreak may have occurred to which others are exposed; an armed person may be behaving violently; or, a fuel line may have broken. The speed with which information regarding these events travels may determine the [...]

Some hospitals and clinics receive a tremendous number of patients. It is not uncommon for patients to wait for an hour or longer just to register. Unfortunately, this delays them from receiving medical attention. Moreover, many visitors have questions about the registration process, requiring the attention of the facility’s staff, and further delaying others. Hospital [...]

Patients, visitors, and hospital staff often voice frustrations regarding their experiences in health care facilities. For example, patients complain about the slow process of checking in; visitors grumble about their long waits in the visitor waiting areas; and doctors and nurses bemoan the demand placed on the emergency centers. These and other issues can be [...]

The hardware for your digital signage network represents one half of the system. Software represents the other half, and is arguably more important. It allows you to control the content that play on your screens. You can schedule playlists, move clips back and forth between loops, and generate reports that provide a bird’s-eye view of [...]

Consider a retailer with several locations. They sell thousands of products, many of which are supported by digital signage content streamed to hundreds of screens. Several individuals may be involved with the ongoing management of a network of this size and breadth. For example, there will likely be at least one person in charge of [...]

It wasn’t long ago that Digital Signage was still considered little more than a novelty. The screens could be found in a few retail venues, but most businesses were hesitant to invest in the technology. Today, of course, DOOH platforms are present in a variety of markets. They can be found in hospitals, hotels, university [...]