Digi-Know?™

To the end user – the person viewing the screen – a digital signage system may seem simple. After all, sending a video feed from a server to a screen can be done at home. Doing so in a retail venue, hospital, or corporate office should be just as easy. But underneath the surface, there [...]

One of the main challenges hospitals and clinics confront on a regular basis is the demand placed on their emergency wards. When people experience unfamiliar pains, or are otherwise concerned about their immediate health, they visit the emergency departments of the hospitals nearest to them. This can present a problem if those who require prompt [...]

A growing number of school administrators are beginning to realize that DOOH offers unique advantages over traditional print collateral. It’s more engaging; it provides a potential revenue source; it also provides a platform through which to deliver timely – and at times, emergency – information to students, faculty, and visitors. The process for deploying a [...]

Departmental Versus Campus-Wide Management A digital signage network can be managed at the department level or at a higher, campus-wide level. Ideally, schools will deploy the architecture in a way that lets them leverage the advantages of both approaches. At the department level, content can be created, managed, and broadcast across screens located in specific [...]

During the deployment of your digital signage network, you’ll need to plan for content creation and ongoing management of the platform. Many network owners and operators postpone these decisions until their launch. The result? Blank screens devoid of content and an unprepared project team. Content can be created in-house or outsourced to a third party, [...]

    The answer depends on how you define success in the context of your DOOH network. If success is defined as lifting sales of a particular product within a given retail venue, store receipts will reveal whether you’re hitting your target. If you’re measuring effectiveness based on the number of responses you receive to [...]

  Did you know that 75% of adult Americans with chronic health conditions scored in the lowest two literacy levels in a national survey?  Does your hospital signage take this into consideration when guiding patients and visitors to their destination? Digital Signage makes it possible to communicate with not only words but also symbols and [...]

Digital Signage has the capability to include hundreds of messages on a single screen.  What does this mean in terms of being green?  To put it simply:  More message, less waste.  The more information digital signage can share with an audience, the less waste created by old or unused materials. Most information is time sensitive.  [...]

It’s that time of year! Digital Signage spring cleaning! If you are using your digital signage effectively or ineffectively, it is time to get down to business and do some tidying. Information comes and goes, but a lot of the time it will stay in a library inside your software. Perfect for those recurring events [...]

  March 31, 2011 marks the first annual World Backup Day, a helpful reminder to the data-filled world to backup their files.  The idea arose recently on Reddit where user “AdamJeff” commented, “I just think it would be for the good of everyone to have a reminder to save all your cherished pictures, videos and [...]