Digi-Know?™

The hardware for your digital signage network represents one half of the system. Software represents the other half, and is arguably more important. It allows you to control the content that play on your screens. You can schedule playlists, move clips back and forth between loops, and generate reports that provide a bird’s-eye view of [...]

A growing number of school administrators are beginning to realize that DOOH offers unique advantages over traditional print collateral. It’s more engaging; it provides a potential revenue source; it also provides a platform through which to deliver timely – and at times, emergency – information to students, faculty, and visitors. The process for deploying a [...]

Departmental Versus Campus-Wide Management A digital signage network can be managed at the department level or at a higher, campus-wide level. Ideally, schools will deploy the architecture in a way that lets them leverage the advantages of both approaches. At the department level, content can be created, managed, and broadcast across screens located in specific [...]

During the deployment of your digital signage network, you’ll need to plan for content creation and ongoing management of the platform. Many network owners and operators postpone these decisions until their launch. The result? Blank screens devoid of content and an unprepared project team. Content can be created in-house or outsourced to a third party, [...]

    The answer depends on how you define success in the context of your DOOH network. If success is defined as lifting sales of a particular product within a given retail venue, store receipts will reveal whether you’re hitting your target. If you’re measuring effectiveness based on the number of responses you receive to [...]

Starting off the Digital Signage content creation process can be difficult.  In larger companies, content can come from every corner – marketing, public relations, human resources, and many other departments.  Within a short period of time, there may be as many as 15 contributors, but no procedure in place to follow.  No one ever intends [...]

Consider this possibility: Digital Signage can make hospital patients happier, healthier and heal faster.  In a recent article on Sign On San Diego, research shows that environmental elements can help produce more positive outcomes in patients.  Digital Signage is commonly used in hospitals and healthcare centers.  The screens are typically used as a way finding [...]

You’ve probably seen them – the black and white barcode-looking squares showing up everywhere – on magazines, packaging, and even on Digital Signage.  These two-dimensional QR codes are catching on like wildfire, useful for both businesses and consumers – but what exactly are QR Codes and how do you use them with Digital Signage? What [...]

  Did you know that 75% of adult Americans with chronic health conditions scored in the lowest two literacy levels in a national survey?  Does your hospital signage take this into consideration when guiding patients and visitors to their destination? Digital Signage makes it possible to communicate with not only words but also symbols and [...]

For most of us, finding our way in a hospital is about as easy as navigating through a forest alone…in the dark…with no light.  Through the long hallways, up and down the various elevators, and attempting to decode the medical terminology and abbreviations – it all can be quite intimidating.  Not only are most visitors [...]