Digi-Know?™

To the end user – the person viewing the screen – a digital signage system may seem simple. After all, sending a video feed from a server to a screen can be done at home. Doing so in a retail venue, hospital, or corporate office should be just as easy. But underneath the surface, there [...]

One of the main challenges hospitals and clinics confront on a regular basis is the demand placed on their emergency wards. When people experience unfamiliar pains, or are otherwise concerned about their immediate health, they visit the emergency departments of the hospitals nearest to them. This can present a problem if those who require prompt [...]

The hardware for your digital signage network represents one half of the system. Software represents the other half, and is arguably more important. It allows you to control the content that play on your screens. You can schedule playlists, move clips back and forth between loops, and generate reports that provide a bird’s-eye view of [...]

We mentioned earlier that someone will be responsible for scheduling signage clips and loops for the screens. In a company with multiple locations selling thousands of products, this task can be very complex. It involves coordinating content creation for each vendor, and ensuring the needed segments are ready for distribution according to a promotional calendar. [...]

A unique challenge with installing a digital signage network within a train or bus station is that the site cannot be shut down. A retailer can plan to close early for an installation, or give the installation team access to the site after hours. With a PTV, this is rarely an option. That means the [...]

Consider a retailer with several locations. They sell thousands of products, many of which are supported by digital signage content streamed to hundreds of screens. Several individuals may be involved with the ongoing management of a network of this size and breadth. For example, there will likely be at least one person in charge of [...]

It wasn’t long ago that Digital Signage was still considered little more than a novelty. The screens could be found in a few retail venues, but most businesses were hesitant to invest in the technology. Today, of course, DOOH platforms are present in a variety of markets. They can be found in hospitals, hotels, university [...]