Digi-Know?™

A growing number of school administrators are beginning to realize that DOOH offers unique advantages over traditional print collateral. It’s more engaging; it provides a potential revenue source; it also provides a platform through which to deliver timely – and at times, emergency – information to students, faculty, and visitors. The process for deploying a [...]

Departmental Versus Campus-Wide Management A digital signage network can be managed at the department level or at a higher, campus-wide level. Ideally, schools will deploy the architecture in a way that lets them leverage the advantages of both approaches. At the department level, content can be created, managed, and broadcast across screens located in specific [...]

    The answer depends on how you define success in the context of your DOOH network. If success is defined as lifting sales of a particular product within a given retail venue, store receipts will reveal whether you’re hitting your target. If you’re measuring effectiveness based on the number of responses you receive to [...]

Starting off the Digital Signage content creation process can be difficult.  In larger companies, content can come from every corner – marketing, public relations, human resources, and many other departments.  Within a short period of time, there may be as many as 15 contributors, but no procedure in place to follow.  No one ever intends [...]

You’ve probably seen them – the black and white barcode-looking squares showing up everywhere – on magazines, packaging, and even on Digital Signage.  These two-dimensional QR codes are catching on like wildfire, useful for both businesses and consumers – but what exactly are QR Codes and how do you use them with Digital Signage? What [...]

For most of us, finding our way in a hospital is about as easy as navigating through a forest alone…in the dark…with no light.  Through the long hallways, up and down the various elevators, and attempting to decode the medical terminology and abbreviations – it all can be quite intimidating.  Not only are most visitors [...]

Digital Signage has the capability to include hundreds of messages on a single screen.  What does this mean in terms of being green?  To put it simply:  More message, less waste.  The more information digital signage can share with an audience, the less waste created by old or unused materials. Most information is time sensitive.  [...]

As Earth Day 2011 approaches, every day this week ConnectedSign will be sharing facts and tips for Going Green with Digital Signage. Find out more about the cost-savings and efficiency of integrating Digital Signage into your business. Our topics include… More Message, Less Waste Trash Old Content – No Landfill Needed Living in a Material [...]

Businesses all over the country are displaying CNN and Seinfeld reruns on their lobby signage, as customers sit and sip on coffee while their oil is being changed. But consider this: How effective is your Digital Signage if your audience is concentrating on a television program? Digital signage displays information to viewers in hopes that [...]

It’s that time of year! Digital Signage spring cleaning! If you are using your digital signage effectively or ineffectively, it is time to get down to business and do some tidying. Information comes and goes, but a lot of the time it will stay in a library inside your software. Perfect for those recurring events [...]