Digi-Know?™

It wasn’t long ago that Digital Signage was still considered little more than a novelty. The screens could be found in a few retail venues, but most businesses were hesitant to invest in the technology. Today, of course, DOOH platforms are present in a variety of markets. They can be found in hospitals, hotels, university [...]

Whoever said it is impossible to mix work and pleasure was seriously misinformed- in the case of Digital Signage. Discothèques, to Europeans, and clubs to Americans are high traffic places which makes them perfect candidates for Digital Signage. The stature of a club is often based on the atmosphere provided to its patrons. Digital screens [...]

A growing number of school administrators are beginning to realize that DOOH offers unique advantages over traditional print collateral. It’s more engaging; it provides a potential revenue source; it also provides a platform through which to deliver timely – and at times, emergency – information to students, faculty, and visitors. The process for deploying a [...]

Departmental Versus Campus-Wide Management A digital signage network can be managed at the department level or at a higher, campus-wide level. Ideally, schools will deploy the architecture in a way that lets them leverage the advantages of both approaches. At the department level, content can be created, managed, and broadcast across screens located in specific [...]

During the deployment of your digital signage network, you’ll need to plan for content creation and ongoing management of the platform. Many network owners and operators postpone these decisions until their launch. The result? Blank screens devoid of content and an unprepared project team. Content can be created in-house or outsourced to a third party, [...]

    The answer depends on how you define success in the context of your DOOH network. If success is defined as lifting sales of a particular product within a given retail venue, store receipts will reveal whether you’re hitting your target. If you’re measuring effectiveness based on the number of responses you receive to [...]

The Advantage of Campus Digital Signage During Graduation Ceremonies May brings many things – flowers, spring showers, and…graduates!  In the next few weeks, students across the world will be donning their cap and gown, walking down the aisle, and receiving that long-awaited degree. From what I can remember, graduation week is a hectic time.  Seniors [...]

Gyms are packed full at multiple hours of the day, with most people facing in one general direction, remaining in place for approximately 45 minutes, and hoping to be distracted by anything other than the task at hand.  It seems to me that Digital Signage couldn’t ask for a better audience. Health Clubs and Fitness [...]

This is not the first time we discussed cleaning out your Digital Signage Content Library, but let’s consider it from another angle.  It’s unavoidable, information will become outdated and stale over time.  But rather than feeling guilty over the bags of garbage, pat yourself on the back and enjoy a clear conscious as you click [...]

Businesses all over the country are displaying CNN and Seinfeld reruns on their lobby signage, as customers sit and sip on coffee while their oil is being changed. But consider this: How effective is your Digital Signage if your audience is concentrating on a television program? Digital signage displays information to viewers in hopes that [...]