In continuance of an earlier blog submission about club signage, this blurb addresses another segment of the entertainment industry; casinos. High-rollers and slot machine-pullers spend hours upon hours in casinos dripping in lights. One of the many elements that adds to the glowing light of a casino is Digital Signage. Screens pile up in casinos [...]
A growing number of school administrators are beginning to realize that DOOH offers unique advantages over traditional print collateral. It’s more engaging; it provides a potential revenue source; it also provides a platform through which to deliver timely – and at times, emergency – information to students, faculty, and visitors. The process for deploying a [...]
Categories: Best Practices
The answer depends on how you define success in the context of your DOOH network. If success is defined as lifting sales of a particular product within a given retail venue, store receipts will reveal whether you’re hitting your target. If you’re measuring effectiveness based on the number of responses you receive to [...]
Categories: Digital Signage Deployment
Starting off the Digital Signage content creation process can be difficult. In larger companies, content can come from every corner – marketing, public relations, human resources, and many other departments. Within a short period of time, there may be as many as 15 contributors, but no procedure in place to follow. No one ever intends [...]
Katie Yanchuk 
Loren Bucklin 
Genna Burton 
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Zach Kolodziejski