It’s that time of year! Digital Signage spring cleaning! If you are using your digital signage effectively or ineffectively, it is time to get down to business and do some tidying. Information comes and goes, but a lot of the time it will stay in a library inside your software. Perfect for those recurring events [...]
It’s tough to admit this but I am in love with ‘the second-screeen’. Recently, this article came through my inbox, and the content hit close to home. My second screen addiction has risen to a new level. For instance, I find myself going to the gym completely based on the fact that when I [...]
Hopping from link to link usually leads to some interesting things. In my case I found myself face to face with some (alleged) digital signage on vbs.tv, a site managed by the same minds responsible for Vice Magazine. On the website, I had the opportunity to watch a rather large library of featured footage and [...]
This article will explain what a call to action is, and provide helpful suggestions for crafting one that generates results. You’ll learn the importance of choosing the right words, targeting the right needs, and telling your audience exactly what you want them to do.