For those who are asked to wait in visitor areas or waiting rooms, time passes slowly. Patients may have little to do except dwell on whatever conditions prompted their visits. Friends and family may be forced to wait for news about their loved ones. A few magazines do little to make the wait more pleasant. [...]
Patients, visitors, and hospital staff often voice frustrations regarding their experiences in health care facilities. For example, patients complain about the slow process of checking in; visitors grumble about their long waits in the visitor waiting areas; and doctors and nurses bemoan the demand placed on the emergency centers. These and other issues can be [...]
The most compelling argument for keeping the servers and software in-house is that the client will never need an online connection. But this assumes the client also has personnel on staff who can adequately protect the servers as well as the information that resides on them. On the other hand, if there are plans to [...]
Critics of SaaS services also highlight the potential for connectivity outages. They claim – and not without good reason – that content streamed over the internet will be unavailable for their screens if their online connections are lost. Moreover, they will be unable to access the applications they need to manage that content. This is [...]
Many business owners hesitate to adopt an SaaS model for their digital signage networks because of uncertainty regarding the servers’ security. They feel that servers outside their control are more likely to expose them to viruses, tampered content, and related issues. Here again, the perception is inaccurate. Servers hosted by third parties are likely to [...]
Many opponents of the software-as-a-service model claim that accessing applications from a third-party source limits the extent to which a network can expand. They fear that once a system has been installed, adding additional screens – each of which may be tasked to display different content loops – is difficult. In reality, this is untrue. [...]
The hardware for your digital signage network represents one half of the system. Software represents the other half, and is arguably more important. It allows you to control the content that play on your screens. You can schedule playlists, move clips back and forth between loops, and generate reports that provide a bird’s-eye view of [...]
We mentioned earlier that someone will be responsible for scheduling signage clips and loops for the screens. In a company with multiple locations selling thousands of products, this task can be very complex. It involves coordinating content creation for each vendor, and ensuring the needed segments are ready for distribution according to a promotional calendar. [...]
A unique challenge with installing a digital signage network within a train or bus station is that the site cannot be shut down. A retailer can plan to close early for an installation, or give the installation team access to the site after hours. With a PTV, this is rarely an option. That means the [...]
Although prices for a DOOH system have plummeted over the years, it is still a large investment. This is especially the case with public organizations that lack funds. The goal is to find a way to introduce out-of-home media into the PTV without causing a price hike for the venue’s customers (i.e. passengers). One option [...]
Katie Yanchuk 
Loren Bucklin 
Genna Burton 
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Zach Kolodziejski