Digi-Know?™

#3 – Content Development Content is the key to the success of a DOOH network. It alone is tasked with meeting the objectives of the system. For example, a retail venue might design their content to engage viewers while promoting brands sold by the store. A university may create content that informs students, staff, and [...]

To the end user – the person viewing the screen – a digital signage system may seem simple. After all, sending a video feed from a server to a screen can be done at home. Doing so in a retail venue, hospital, or corporate office should be just as easy. But underneath the surface, there [...]

Digital Signage has limitless applications but one of them stands out in particular-the college campus. College campuses are perfect candidates for a signage network. Most campuses aim to keep technology current to pull in potential students and beat out rival schools. We can’t think of a better bragging right than a campus which is digitally [...]

One of the main challenges hospitals and clinics confront on a regular basis is the demand placed on their emergency wards. When people experience unfamiliar pains, or are otherwise concerned about their immediate health, they visit the emergency departments of the hospitals nearest to them. This can present a problem if those who require prompt [...]

On rare occasions, hospitals may have reason to inform their staff and visitors regarding an emergency. For example, a bacterial outbreak may have occurred to which others are exposed; an armed person may be behaving violently; or, a fuel line may have broken. The speed with which information regarding these events travels may determine the [...]

It can be difficult for visitors to find their intended destinations within large health care buildings. Even those who have visited in the past may have trouble doing so. When patients and other visitors become lost, their typical reaction is to ask an employee for directions. Not only does this delay the hospital’s staff in [...]

Patients, visitors, and hospital staff often voice frustrations regarding their experiences in health care facilities. For example, patients complain about the slow process of checking in; visitors grumble about their long waits in the visitor waiting areas; and doctors and nurses bemoan the demand placed on the emergency centers. These and other issues can be [...]

The most compelling argument for keeping the servers and software in-house is that the client will never need an online connection. But this assumes the client also has personnel on staff who can adequately protect the servers as well as the information that resides on them. On the other hand, if there are plans to [...]

Critics of SaaS services also highlight the potential for connectivity outages. They claim – and not without good reason – that content streamed over the internet will be unavailable for their screens if their online connections are lost. Moreover, they will be unable to access the applications they need to manage that content. This is [...]

We mentioned earlier that someone will be responsible for scheduling signage clips and loops for the screens. In a company with multiple locations selling thousands of products, this task can be very complex. It involves coordinating content creation for each vendor, and ensuring the needed segments are ready for distribution according to a promotional calendar. [...]