Digi-Know?™

After a lot of years in this business I was asked this question; what is the one big mistake that is made with Digital Sign deployments? I could probably list about fifty common usage mistakes, but I had to give the single biggest one.  When I broke down all the types of mistakes it looks [...]

Just like a website, many Digital Sign systems seem to suffer from neglect.  I’ve never been a fan of changing things for no good reason, but adding fresh content and updated information is never bad. So many companies and organizations spend a lot of time a treasure standing up a premium website and then they [...]

The hardware for your digital signage network represents one half of the system. Software represents the other half, and is arguably more important. It allows you to control the content that play on your screens. You can schedule playlists, move clips back and forth between loops, and generate reports that provide a bird’s-eye view of [...]

Departmental Versus Campus-Wide Management A digital signage network can be managed at the department level or at a higher, campus-wide level. Ideally, schools will deploy the architecture in a way that lets them leverage the advantages of both approaches. At the department level, content can be created, managed, and broadcast across screens located in specific [...]

    The answer depends on how you define success in the context of your DOOH network. If success is defined as lifting sales of a particular product within a given retail venue, store receipts will reveal whether you’re hitting your target. If you’re measuring effectiveness based on the number of responses you receive to [...]

Starting off the Digital Signage content creation process can be difficult.  In larger companies, content can come from every corner – marketing, public relations, human resources, and many other departments.  Within a short period of time, there may be as many as 15 contributors, but no procedure in place to follow.  No one ever intends [...]

#1. Tourists need directions. Constantly. An interactive digital way finding system is an advanced and efficient tool when it comes to guiding guests.  The flexibility of digital signage means that information can be changed quickly and easily, and directions can even be altered for specific events.  Signage can also assist in answering frequently asked questions, [...]

For most of us, finding our way in a hospital is about as easy as navigating through a forest alone…in the dark…with no light.  Through the long hallways, up and down the various elevators, and attempting to decode the medical terminology and abbreviations – it all can be quite intimidating.  Not only are most visitors [...]

Gyms are packed full at multiple hours of the day, with most people facing in one general direction, remaining in place for approximately 45 minutes, and hoping to be distracted by anything other than the task at hand.  It seems to me that Digital Signage couldn’t ask for a better audience. Health Clubs and Fitness [...]

Every day we are faced with endless options where we must decide between the “green” decision, and the easy one.  Some might find it hard to keep up with all the right and wrongs of making earth-friendly decisions, but once the choice is made to use Digital Signage, the rest is quite simple.  You will [...]