Digi-Know?™

After a lot of years in this business I was asked this question; what is the one big mistake that is made with Digital Sign deployments? I could probably list about fifty common usage mistakes, but I had to give the single biggest one.  When I broke down all the types of mistakes it looks [...]

Digital signage can be as simple as one region with a single piece of full screen content, or hundreds of regions that all work in correlation with one another to create dynamic interactive kiosks. Both sides of the spectrum, as different as they may be, it’s important to know your properties. This is especially critical [...]

Just like a website, many Digital Sign systems seem to suffer from neglect.  I’ve never been a fan of changing things for no good reason, but adding fresh content and updated information is never bad. So many companies and organizations spend a lot of time a treasure standing up a premium website and then they [...]

Some hospitals and clinics receive a tremendous number of patients. It is not uncommon for patients to wait for an hour or longer just to register. Unfortunately, this delays them from receiving medical attention. Moreover, many visitors have questions about the registration process, requiring the attention of the facility’s staff, and further delaying others. Hospital [...]

For those who are asked to wait in visitor areas or waiting rooms, time passes slowly. Patients may have little to do except dwell on whatever conditions prompted their visits. Friends and family may be forced to wait for news about their loved ones. A few magazines do little to make the wait more pleasant. [...]

Many business owners hesitate to adopt an SaaS model for their digital signage networks because of uncertainty regarding the servers’ security. They feel that servers outside their control are more likely to expose them to viruses, tampered content, and related issues. Here again, the perception is inaccurate. Servers hosted by third parties are likely to [...]

Many opponents of the software-as-a-service model claim that accessing applications from a third-party source limits the extent to which a network can expand. They fear that once a system has been installed, adding additional screens – each of which may be tasked to display different content loops – is difficult. In reality, this is untrue. [...]

Whoever said it is impossible to mix work and pleasure was seriously misinformed- in the case of Digital Signage. Discothèques, to Europeans, and clubs to Americans are high traffic places which makes them perfect candidates for Digital Signage. The stature of a club is often based on the atmosphere provided to its patrons. Digital screens [...]

A growing number of school administrators are beginning to realize that DOOH offers unique advantages over traditional print collateral. It’s more engaging; it provides a potential revenue source; it also provides a platform through which to deliver timely – and at times, emergency – information to students, faculty, and visitors. The process for deploying a [...]

During the deployment of your digital signage network, you’ll need to plan for content creation and ongoing management of the platform. Many network owners and operators postpone these decisions until their launch. The result? Blank screens devoid of content and an unprepared project team. Content can be created in-house or outsourced to a third party, [...]