Digi-Know?™

During a recent visit from the above mentioned, highly regarded figure, the phrase “why on earth would anyone do that?” made it’s way into the conversation.  In my younger years I often heard this phrase slightly modified “why on earth would you do that?”

It occurred to me that this question has an application in Digital Signage.  All too often users just add content and put things on their screens for no real reason.  Too clever, too busy and too distracting is the end result.

Instructional designers start any project with a mission list.  The list itemizes each result desired and the content approach that will maximize the possibility of achieving the mission.  It’s a good idea to look at each screen individually and describe its intended purpose.  Even if it’s only purpose is to impress the Boss.

TIP:   Listen To Your Mother!

Make your content answer the question WHY?

For more information on Planning Your Content, Click Here.