After a lot of years in this business I was asked this question; what is the one big mistake that is made with Digital Sign deployments? I could probably list about fifty common usage mistakes, but I had to give the single biggest one. When I broke down all the types of mistakes it looks [...]
Digital signage can be as simple as one region with a single piece of full screen content, or hundreds of regions that all work in correlation with one another to create dynamic interactive kiosks. Both sides of the spectrum, as different as they may be, it’s important to know your properties. This is especially critical [...]
Just like a website, many Digital Sign systems seem to suffer from neglect. I’ve never been a fan of changing things for no good reason, but adding fresh content and updated information is never bad. So many companies and organizations spend a lot of time a treasure standing up a premium website and then they [...]
#3 – Content Development Content is the key to the success of a DOOH network. It alone is tasked with meeting the objectives of the system. For example, a retail venue might design their content to engage viewers while promoting brands sold by the store. A university may create content that informs students, staff, and [...]
To the end user – the person viewing the screen – a digital signage system may seem simple. After all, sending a video feed from a server to a screen can be done at home. Doing so in a retail venue, hospital, or corporate office should be just as easy. But underneath the surface, there [...]
Digital Signage has limitless applications but one of them stands out in particular-the college campus. College campuses are perfect candidates for a signage network. Most campuses aim to keep technology current to pull in potential students and beat out rival schools. We can’t think of a better bragging right than a campus which is digitally [...]
One of the main challenges hospitals and clinics confront on a regular basis is the demand placed on their emergency wards. When people experience unfamiliar pains, or are otherwise concerned about their immediate health, they visit the emergency departments of the hospitals nearest to them. This can present a problem if those who require prompt [...]
On rare occasions, hospitals may have reason to inform their staff and visitors regarding an emergency. For example, a bacterial outbreak may have occurred to which others are exposed; an armed person may be behaving violently; or, a fuel line may have broken. The speed with which information regarding these events travels may determine the [...]
Some hospitals and clinics receive a tremendous number of patients. It is not uncommon for patients to wait for an hour or longer just to register. Unfortunately, this delays them from receiving medical attention. Moreover, many visitors have questions about the registration process, requiring the attention of the facility’s staff, and further delaying others. Hospital [...]
It can be difficult for visitors to find their intended destinations within large health care buildings. Even those who have visited in the past may have trouble doing so. When patients and other visitors become lost, their typical reaction is to ask an employee for directions. Not only does this delay the hospital’s staff in [...]
Katie Yanchuk 
Loren Bucklin 
Genna Burton 
admin 
Zach Kolodziejski