Expanding an Installed DOOH Network

Katie • November 20, 2011

Many opponents of the software-as-a-service model claim that accessing applications from a third-party source limits the extent to which a network can expand. They fear that once a system has been installed, adding additional screens – each of which may […]

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Common Issues During Deployment

Katie • November 6, 2011

A unique challenge with installing a digital signage network within a train or bus station is that the site cannot be shut down. A retailer can plan to close early for an installation, or give the installation team access to […]

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The Cost Of Digital Signage Hardware And Software

Katie • October 26, 2011

Although prices for a DOOH system have plummeted over the years, it is still a large investment. This is especially the case with public organizations that lack funds. The goal is to find a way to introduce out-of-home media into […]

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Advantages Of A DOOH System Over Printed Signage

Katie • October 20, 2011

In continuance of Public Transportation Venues Digitized Public transportation venues (PTVs) have long relied on advertising to bolster revenue. Traditionally, the ads have been displayed on printed posters, banners, and signs of various sizes. They can still be found throughout […]