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• Is the content fresh? • Is the content relative? • Does the content have a call to action? These principals hold true regardless of industry and end-user. For example, a manufacture might say the purpose of their Digital Signage […]
Digital signage has been long plagued by the lack of solutions providers. When you Google “Digital Signage” and many other related keywords, you get lots of parts and pieces, but no complete solutions. Oh it looks like there are many […]
The capabilities of Digital Signage are far and wide, but not many people know they can take it outdoors. This added feature creates opportunities for more Digital Signage locations. Digital Signage technology is constantly evolving allowing screens to be just […]
A growing number of school administrators are beginning to realize that DOOH offers unique advantages over traditional print collateral. It’s more engaging; it provides a potential revenue source; it also provides a platform through which to deliver timely – and […]
Departmental Versus Campus-Wide Management A digital signage network can be managed at the department level or at a higher, campus-wide level. Ideally, schools will deploy the architecture in a way that lets them leverage the advantages of both approaches. At […]
The answer depends on how you define success in the context of your DOOH network. If success is defined as lifting sales of a particular product within a given retail venue, store receipts will reveal whether you’re hitting […]
Starting off the Digital Signage content creation process can be difficult. In larger companies, content can come from every corner – marketing, public relations, human resources, and many other departments. Within a short period of time, there may be as […]
You’ve probably seen them – the black and white barcode-looking squares showing up everywhere – on magazines, packaging, and even on Digital Signage. These two-dimensional QR codes are catching on like wildfire, useful for both businesses and consumers – but […]
For most of us, finding our way in a hospital is about as easy as navigating through a forest alone…in the dark…with no light. Through the long hallways, up and down the various elevators, and attempting to decode the medical […]
Digital Signage has the capability to include hundreds of messages on a single screen. What does this mean in terms of being green? To put it simply: More message, less waste. The more information digital signage can share with an […]
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