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• Is the content fresh? • Is the content relative? • Does the content have a call to action? These principals hold true regardless of industry and end-user. For example, a manufacture might say the purpose of their Digital Signage […]
We’re talking font here. For Digital Signage developers and designers, details and subtleties are key. (Other than using certain color pallets to elicit a response or emotion.) What I am referring to is the magnetism of type. Kerning, tracking, and […]
In continuance of an earlier blog submission about club signage, this blurb addresses another segment of the entertainment industry; casinos. High-rollers and slot machine-pullers spend hours upon hours in casinos dripping in lights. One of the many elements that adds […]
Digital Signage has the capability to include hundreds of messages on a single screen. What does this mean in terms of being green? To put it simply: More message, less waste. The more information digital signage can share with an […]
Businesses all over the country are displaying CNN and Seinfeld reruns on their lobby signage, as customers sit and sip on coffee while their oil is being changed. But consider this: How effective is your Digital Signage if your audience […]
The switch from print to digital is happening all around us – from news distribution services, photographers, and book publishers – the long predicted flip is on the minds of many. For many companies this type of cross-over may not […]
Cultural diversity is everywhere…and so is digital signage. Walking through a college campus, sitting in a hospital waiting room, or checking into a hotel – it is common to see digital signage displayed and being used to communicate a […]
Job safety and health in the workplace is not just a serious matter, it’s the law. According to the OSH Act, employers must furnish their employees with a workplace free from recognized hazards. Employers are now turning to digital signage […]
From concerts to sporting events, guest speakers to graduation – campuses, to say the least, “have a lot going on”. The busy schedules maintained by educational facilities must be effectively communicated to a vast audience of students, faculty, alumni, and […]
In these tuff economic times, do you think the Digital Signage marketing is being negatively affected? You would think it should be but the exact opposite is happening in all market verticals. Businesses are investing in Digital Signage to lower […]
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