So you want to “keep up with the times” but your business’s design is a tad old fashioned and you’d like to keep it that way?
Simple solution. Digital Signage is appealing no doubt, but the pairing of a digital sign and rustic country décor (for example) is not visually appealing. To fix this problem, a frame similar to the design of the room can be hung around the sign fixture to help blend the mix of old and new. A frame is lightweight and can be removed whenever the operator needs to reach the back of the screen for hardware connections, power cords, etc. The frame can also be structured to cover as little or as much of the bezel as needed to create the desired look.
Don’t let the screen dictate the look of the room, design around it (literally). A room where Digital Signage is needed but may not blend in can have the screen framed to create a functional and visually appealing communication tool.
I can appreciate an “old-school” paper sign, but I can’t appreciate the costs involved with changing that sign! Not to mention the waste of paper and supplies. To put some numbers to this claim: one digitally printed full-color poster (18×24) will run about $30-60. Take that cost and multiply it by each change to the message of the sign. Let’s say there is a featured flavor of the week, 52 weeks in a year, $1,560 if you’re getting a good price for the printed poster. A digital sign gives the user/business owner the capability to change the sign whenever there: is a sale, a change in product offering, different business hours, etc. while eliminating a significant poster cost.
Long story short- the look and feel of the digital screen should not be as important as the content possibilities. The look can be manipulated with a frame or other clever disguises. Never judge a sign by its screen.