A growing number of school administrators are beginning to realize that DOOH offers unique advantages over traditional print collateral. It’s more engaging; it provides a potential revenue source; it also provides a platform through which to deliver timely – and at times, emergency – information to students, faculty, and visitors.
The process for deploying a DOOH network within educational facilities is similar to that used for hotels, casinos, corporate offices, hospitals, and public venues. The first step is to identify existing communication gaps that a signage network can address.
Positioning The Network As A Solution
Campus security and disaster recovery are becoming increasingly important. School administrators need a way to communicate timely information across an entire campus in the event of an emergency. For this reason, screen locations must be chosen with the goal of maximizing the network’s exposure to as many people as possible.
DOOH also represents a wayfinding solution. Interactive maps can help visitors find their way to specific destinations on campus. They can also direct students to areas hosting special events. The maps can communicate alternative routes to destinations in order to prevent logjams and delays.
As stated previously; a digital signage solution can also serve as a potential revenue source. Advertising space on the screens can be sold to restaurants, clothing stores, and other businesses that cater to the student population. Space can also be allocated to promote the school’s cafeteria, bookstore, and student union.
Most school campuses generate a large volume of print collateral, such as newsletters, posters, and flyers. DOOH can be used to complement – and in some cases, replace – this collateral. Not only is digital signage more ecologically sound, but it’s dynamic and can be modified quickly to suit any circumstance.