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“Content is King” We’ve all heard this industry catch phrase and it’s true. Having started my career in advertising, I understand the processes needed for a successful Digital Signage deployment and one of the key elements is the message you’re […]
• Is the content fresh? • Is the content relative? • Does the content have a call to action? These principals hold true regardless of industry and end-user. For example, a manufacture might say the purpose of their Digital Signage […]
Several times a week I’m contacted by folks who are looking to upgrade from the free digital signage software they’ve been using for a more robust and “user friendly” software. The caller is often from the IT department and the […]
points of sale Logo Quiz answers chain of cosmetics Amazon Coupons makeup, skincare consumers Every week, the once quiet foyer of your church is filled with the hustle and bustle of the Sunday morning crowd. You have important ministry updates […]
As people begin planning their New Year’s resolutions to lose that extra 15 pounds or give more time to charitable causes, you can commit to improving your digital signage system in 2013. Whether you have outdated information for the 2010 […]
They have whole websites dedicated to it. It regularly makes headlines under human interest in broadcast TV and print. I’m talking about the infamous auto-correct. In the olden days there was only spell check. That too had some interesting results […]
Ask yourself these questions to discover if your digital signage is on Santa’s nice list—or if it’s been demoted to the dreaded naughty list. Is your content fresh and up-to-date? A neglected sign that is still playing the same old […]
Those unfamiliar with the technology often imagine digital signage as a fancy screen playing a PowerPoint presentation. But signs can play much more than a tacky slideshow—in fact, they can display multiple pieces of content at one time. Determining how […]
Now that Thanksgiving has come and gone, everyone can officially get into the Christmas spirit. It seems holiday music and décor are popping up all over the place—Bing Crosby carols echoing through the malls and Douglas firs for sale on […]
Many companies find great success utilizing digital signage to communicate with their guests and customers, but they don’t realize the potential of using this same medium to reach their employees. A production plant or corporate headquarters will often impress visitors […]
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