Whether you read the book in high school or have watched one of the many film adaptations, everyone knows the story of Charles Dickens’ A Christmas Carol. Ebenezer Scrooge experienced a rude awakening, and some of lessons he learned can be applied to digital signage.
- It’s about others, not you
Just as Ebenezer Scrooge learned to think of his employees, family, and community, you should consider the real purpose of your digital signage system. Your digital signage isn’t about showing off your graphic design skills or drawing attention to one person—it’s about communicating with your audience. Whether you’re utilizing digital signage for employee communications or customer promotions, make the viewer your priority.
- You should learn from past mistakes to improve in the future—it’s not too late!
Scrooge—after a traumatizing Christmas night with three ghosts—discovered that the way he did things in the past wasn’t right and he needed to make some major changes. If you know your digital signs haven’t been successful in the past, make the necessary tweaks to ensure they’ll be successful in the future. You may not be able to go back and change those unfortunate spelling errors or blurry images, but you can continue to create better content. If you haven’t been using the digital signage software to its fullest potential, take advantage of some new features. And if your digital signage content has been neglected, start consistently creating fresh content.
- You need to put forth some real effort, but your hard work will pay off
It was tough for Scrooge to finally come around and begin caring for others, and deploying a successful digital signage system might be a challenge too. You’ll have to decide who will manage your digital signage, create content, and maintain the system. But if you put in the time and effort, you will also reap the rewards of an effective digital signage deployment.
If your digital signs are bad like Ebenezer Scrooge, they may not be visited by three ghosts, but the living probably won’t look at them either.