With the world getting smaller due to advancing technology, digital displays are now the best choice for most advertising campaigns. Digital display systems have not only successfully managed to retain their core aspect of attracting the users to the products being displayed but now offer affordable customized solutions useful in marketing, promotion, as well as brand building exercises. Not only does a display system highlight the product, but with interactive video broadcast, the detail of the product is effectively communicated to the visitor as well. Along with this, all digital displays have the benefit of a variety of display products which can fit in any budget, making it affordable for all. These displays can be as dynamic as the imagination can make them, so the possibilities are limitless.
Spooky Nook Sports has rebuilt their facility and used digital signage as their advertising tool and for relaying information to customers and employees. With displays located all over their 17.5 acre facility, digital signage has made it easy for them to not only start and stop content from one central location, but to also change content on each screen with the click of a button. The displays also add a stylish look to a facility that’s appealing to the eye.
Digital signage is being widely used in public places for informational or advertising purposes. The advantages of an effective digital display is that it brings to the table the power of broadcasting dynamic content like messages, images, videos, and more. Digital signage has become by far the most affordable way for advertising dynamic content compared to traditional advertising mediums, and the easiest way to catch customers attention.
When asked how the digital displays stand out in the OSU Student Union facility, Debbie Shotwell, marketing manager at the Student Union said, “The digital signage is extremely dynamic and captivating. In a busy building that is chaotic most of the day with lots of distractions and foot traffic, the digital signage really catches the attention of guests of all ages. We are very selective of the type of artwork/video we include to better enhance the professional appearance. We find a lot of our guests stopped at the screens checking out the information, which is much more effective than traditional print advertising. We’ve also had several campus departments contact us inquiring about our signage system which is a true testament to their perceived value.”
Debbie later added, “The digital signage we incorporated into the building serves many different capacities. We use the digital signage for way-finding, event promotion, promotional video displays and menus. It has been extremely helpful in assisting us with building our brand and supporting our mission in a professional way.”